March 28, 2024
People in Crypto

Why Gary Vaynerchuk Believes NFT Ticketing Is the Future of Live Events 

Entrepreneur and VeeFriends creator, Gary Vaynerchuck, shared his insights on NFT tickets, VeeCon 2024, cryptocurrency, and blockchain adoption during VeeCon 2023. Vaynerchuck, known as Gary Vee, has been a long-time supporter and collector of nonfungible tokens (NFTs). In May 2021, he launched the VeeFriends NFT collection, offering 10,255 unique tokens that granted access to exclusive events. 

Following the success of the VeeFriends collection, Vaynerchuck showcased the potential of NFT tickets at VeeCon 2022, a conference centered around NFTs, pop culture, entrepreneurship, and marketing. Attendees were required to hold at least one VeeFriend Series 1 NFT to attend the event. Encouraged by this model’s success, Vaynerchuck proceeded with NFT-based tickets for VeeCon 2023, which took place in Indianapolis and attracted nearly 5,000 attendees, many of whom were VeeFriend NFT holders. 

In an interview with Cointelegraph at VeeCon 2023, Vaynerchuck expressed his belief in the significance of NFT tickets and their potential as collectibles. He emphasized that people cherish memories and hold on to things, making ticketing a major use case for NFTs. Vaynerchuck aimed to be at the forefront of this trend. 

Regarding VeeCon 2024, Vaynerchuck shared his plans to expand the conference while maintaining its focus on innovation, marketing, and motivation. He expressed his intention to continue learning from previous years and foster a spirit of positive and practical optimism. Additionally, Vaynerchuck mentioned his desire to explore new cities for future VeeCon events. 

Vaynerchuck discussed his interest in the crypto and blockchain space, mentioning that he became intrigued by NFT projects like CryptoKitties in 2016. However, he clarified that he owned very little cryptocurrency and primarily collected NFTs as a passionate collector rather than a financier. Vaynerchuck admired the decentralized nature of blockchain technology and believed it would play a significant role in the future. 

Commenting on the current state of the NFT market, Vaynerchuck observed a dip caused by excessive greed and short-term thinking. He emphasized the importance of fostering genuine affinity toward NFT collections and appreciated conferences like VeeCon for creating awareness and interest in his VeeFriends characters and collection. 

When asked about the metaverse, Vaynerchuck expressed excitement about its long-term potential but acknowledged that we had not reached that stage yet. He used hardware wallets to store his substantial NFT collection, prioritizing maximum security and considered himself a custodial individual, protecting his seed phrase. 

In conclusion, Vaynerchuck stressed the long-term nature of the VeeFriends brand and vision, contrasting it with short-term monetary gains or temporary fame. He urged individuals to commit to the long haul and differentiate between those who treat it as a passing trend and those who embrace it as a significant part of their lives. VeeFriends represented a real-life and enduring venture for Vaynerchuck. 

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