May 9, 2024
Latest Cryptocurrency News

TikTok Implements Auto-Labeling for AI-Generated Content

TikTok, the renowned social media platform, announced on 7 May that it will automatically label artificial intelligence-generated content (AIGC) upon upload. This move comes as a significant step forward to promote transparency and combat digital misinformation.

Collaborating for Authenticity

TikTok’s initiative is made possible through a partnership with the Coalition for Content Provenance and Authenticity (C2PA). This collaboration marks TikTok as the first media-sharing platform to implement C2PA’s Content Credentials technology, which facilitates the automatic labeling of AIGC.

Extending Transparency Through Auto-Labeling

While TikTok has previously required content creators to label realistic AIGC and content generated using its own AI effects, this new development extends auto-labeling to AIGC created on other platforms.

Content Credentials technology attaches metadata to content, enabling the platform to instantly recognize and label AIGC, enhancing transparency for users.

Auto-labeling feature in TikTok.
TikTok Implements Auto-Labeling for AI-Generated Content. Source: TikTok

Empowering Users with Media Literacy

TikTok has partnered with MediaWise and WITNESS to provide media literacy resources. It recognizes the importance of media literacy in navigating the digital landscape,

Moreover, these resources aim to equip users with the skills necessary to discern authentic content from manipulated media. Thus, empowers them to make informed decisions online.

Addressing Concerns Over AI-Generated Deepfakes

The implementation of auto-labeling comes amidst growing concerns over the proliferation of AI-generated deepfakes.

Recent incidents, such as the discovery of a fraudulent cryptocurrency exchange in Hong Kong and Warren Buffett’s encounter with a deepfake, highlight the need for transparency and media literacy in combating digital misinformation.

TikTok’s proactive approach underscores its commitment to promoting authenticity and empowering users in the ever-evolving digital landscape.

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