May 22, 2024

The Voice Brings in a Metaverse Revolution for Fans

Fans of The Voice can now immerse themselves in the excitement of coaching future stars through a new metaverse experience. The Sandbox, in collaboration with Virtual Brand Group (VBG) and ITV Studios, introduces “The Voice Coach Battle,” bridging the gap between the iconic show and virtual reality.

Interactive Celebrity Coaching

Participants can assume the role of a celebrity coach, complete with the iconic red chair and the option to hit the famous big red button.

Moreover, the game dynamically adapts to each choice made by the virtual coach, mirroring the real show’s format.

NFT Incentives and Real-World Rewards

Beyond gameplay, the metaverse experience integrates with the 25th season of NBC’s The Voice, rewarding players with non-fungible tokens (NFTs) for correctly predicting show outcomes.

Moreover, participants stand a chance to win live show recordings in select countries, blending virtual and physical worlds.

Voting for contesting in the metaverse. Source: The Sandbox

Revolutionizing Television’s Future

Justin Hochberg, CEO of Virtual Brand Group, sees experiences like “The Voice Coach Battle” as catalysts for television’s evolution.

Moreover, the average gamer demographic is significantly younger than traditional TV viewers. This allows interactive social gaming platforms to provide an opportunity to engage elusive youth audiences. Thus, extending the global reach and relevance of TV formats.

Metaverse Integration

Hochberg envisions a future where metaverse and Web3 interactive social games become integral to content consumption habits. He anticipates that within a short timeframe, top global series will offer parallel gamified experiences, seamlessly integrated with physical shows, empowering audiences to actively participate and contribute to their favorite programs.

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