April 1, 2024
Telegram Channels Offer 50% Ad Revenue, But with a Twist
Latest Cryptocurrency News

Telegram Channels Offer 50% Ad Revenue, But with a Twist

On March 31, Telegram Messenger unveiled a groundbreaking initiative to share advertisement revenue with owners of public channels worldwide. This innovative program will enable channel owners with substantial subscriber bases to earn 50% of the revenue generated from ads displayed in their channels. The earnings will be in Toncoin (TON), Telegram’s native cryptocurrency. However, there is a prerequisite for eligibility: public channels must have a minimum of 1,000 subscribers.

TON price jumped after the official announcement of ad revenue sharing on Telegram. Source: CoinMarketCap

Pavel Durov Unveils Telegram Ad Platform

This strategic move was initially disclosed by Pavel Durov, the founder and CEO of Telegram, back in February 2024. Durov introduced the Telegram Ad Platform to diversify revenue streams for channel owners. Since the announcement, the value of TON has surged by an impressive 111%, soaring from $2.51 on February 29 to $5.30 on April 1, according to data from Markets Pro and TradingView.

Empowering Channel Owners and Monetizing Content

Telegram boasts an enormous user base, with channels collectively garnering over one trillion monthly views. Channel owners will be free to withdraw their share of ad revenue without incurring any fees, providing a lucrative opportunity to monetize their content. Additionally, Telegram has integrated Toncoin as one of the payment methods for purchasing ads on the platform, further bolstering its ecosystem.

Before this initiative, channel owners primarily monetized their following through various means such as selling paid posts, charging fees for access to private channels, and marketing products.

Mini Apps: A Gateway to Mass Blockchain Adoption

In a recent exclusive interview on March 29, Justin Hyun, the director of investments at Ton Foundation, shared insights into the potential of blockchain-based mini-decentralized applications (DApps) on Telegram, also known as Mini Apps. Hyun views these Mini Apps as a “Trojan horse” for facilitating widespread blockchain adoption.

“That’s our thesis for bringing in more users onto the blockchain without even needing to educate them about the blockchain. It’s a Trojan horse way to say: look, you’re letting in all these user-friendly DApps, and we won’t even necessarily call them DApps […] It’s just Telegram Mini Apps that they’re using whether that’s inside their channels.”

He envisions bringing 500 million users onto the blockchain by 2028 through simple initial use cases, where users may not necessarily be aware of the underlying blockchain interaction. This ambitious endeavor holds the promise of transforming the landscape of blockchain technology and fostering greater accessibility and adoption among the masses.

Image by Victoria from Pixabay

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