July 21, 2024
Drake Unveils Stake F1 Team Kick Sauber
Latest Cryptocurrency News

Stake Secures Major Role in Formula 1 with Sauber Naming Rights

Stake, a cryptocurrency betting and casino platform, is set to play a significant role in Formula 1 over the next couple of years by securing naming rights to Sauber’s F1 car. Taking over from Alfa Romeo, which didn’t extend its sponsorship beyond 2023, Stake steps in as the new sponsor, with Sauber scheduled to be rebranded as Audi’s factory team in 2026. This transition period allows for interim sponsors to fill the two-year gap.

Stake and its live-streaming platform Kick.com made their initial appearance on Sauber’s vehicle in 2023 through sponsorship deals. The team will now be officially recognized as Stake F1 Team Kick Sauber and is all set to kick off its 2024 season with an event in London scheduled for February. The rebranding unveiling on New Year’s Day involved Canadian rapper Drake, who is anticipated to make appearances at select F1 races throughout 2024. Motorsport.com also notes that Kick.com will have naming rights to the chassis of Sauber’s car, known as the Kick Sauber C44. This move essentially positions Stake as an F1 vehicle manufacturer since teams are responsible for constructing and maintaining their cars.

Valtteri Bottas, a former Mercedes driver, and Zhou Guanyu, a former F2 star, will continue as the team’s drivers.

In recent years, Formula 1 has seen an influx of cryptocurrency exchanges and businesses aiming to tap into the sport’s global fan base through advertising and sponsorship. OKX became a primary partner of McLaren’s F1 team in May 2022, prominently featuring its branding on the MCL60 racing car in 2023.

Crypto.com has been a prominent sponsor since 2021, showcasing its branding at Grand Prix circuits worldwide over multiple race calendars. The cryptocurrency wallet and exchange operator also sponsors the Aston Martin Aramco Cognizant F1 team.

Image by freepik

Disclosure Statement: Miami Crypto does not take any external funding, or support to bring crypto news to the readers. We do not have any conflicts of interest while writing news stories on Miami Crypto.

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