May 20, 2024

Snoop Dogg’s New NFT Passport Series Lets Fans Tour with Him Virtually

Snoop Dogg, the renowned rapper and entrepreneur, is once again immersing himself in the world of Web3 by launching a new nonfungible token (NFT) project. This initiative allows his fans to get an exclusive glimpse into his life on tour.

The Snoop Dogg Passport Series, an NFT collection unveiled by the rapper, offers a range of captivating content, including behind-the-scenes videos and photos taken by Snoop Dogg while on tour. Holders of the NFT passport will also gain access to future releases, such as artwork and merchandise.

Snoop Dogg has always been at the forefront of innovation and firmly believes that digital merchandise is an integral part of the future. In a statement, he encouraged fellow artists to follow his lead, stating, “I’m hoping other artists can observe what I’m doing and continue to blaze new trails.”

Transient Labs, a Web3 platform, collaborated with Snoop Dogg on this project. Chris Ostoich, the Chief Operating Officer of Transient Labs, expressed their commitment to utilizing blockchain technology to provide one-of-a-kind experiences. The partnership with Snoop Dogg enables them to achieve this objective.

Snoop Dogg has been actively involved in various Web3 initiatives for some time. In 2021, he revealed himself as the anonymous NFT collector known as “Cozomo de’ Medici,” whose wallet held a value of approximately $17.6 million. Furthermore, he collaborated with fellow rapper Eminem to showcase the Bored Ape Yacht Club NFT collection, releasing a song and performing it at the MTV Music Awards.

On March 6, it was unveiled that Snoop Dogg co-founded a Web3-powered live-streaming platform called Shiller alongside tech entrepreneur Sam Jones. This app aims to merge Web3 technology with real-time streaming content, offering users a unique and immersive experience.

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