March 27, 2024
Paris Saint-Germain F.C. Teams Up with Crypto.com to Release AI-Generated NFT Matchday Posters
NFT

Paris Saint-Germain F.C. Teams Up with Crypto.com to Release AI-Generated NFT Matchday Posters

Famous French soccer team Paris Saint-Germain F.C. has partnered with sponsor Crypto.com, a cryptocurrency exchange, to release matchday posters that were jointly developed using AI algorithms. Followers can purchase the posters as NFTs.

The PSG poster series was created by Benjamin Benichou, an artist who employs generative AI in his work. Just seven of the 1,970 possible incarnations were finally chosen for release through the NFT series.

Starting with its Ligue 1 football match on September 24 against Olympique de Marseille, Paris Saint-Germain F.C. will put up posters for seven of its games this coming season.

For qualified account holders to claim, all seven poster NFTs will soon be airdropped for free on Crypto.com’s NFT platform. Every NFT is going to be made available on the matchday that corresponds to each poster.

Supporters who acquire all seven NFTs will also be able to win VIP tickets to the team’s last home game of the season, signed shirts from PSG players, and reproductions of Benicho’s original poster art.

“This collaboration with Benjamin Benichou has given us a better understanding of this new tool, which opens up endless creative possibilities,” PSG Chief Brand Officer Fabien Allègre commented in a statement. “In continuing to explore new frontiers, Paris Saint-Germain is striving to redefine the future of the sport, opening up unexplored horizons for new generations of supporters.”

A representative for Crypto.com confirmed that the term “Gala Games” in the ad graphic above refers to important soccer events, not the crypto gaming business Gala Games.

According to the Sports Business Journal, in 2021, Crypto.com agreed to become PSG’s first official cryptocurrency platform partner as part of a partnership that will reportedly pay the team $30 million over three years.

Through its licensing arrangement with NFT fantasy sports game Sorare, Paris Saint-Germain made a previous foray into Web3 in 2020. Meanwhile, superstar player Lionel Messi’s agreement to join the club in 2021 involved payments made via Socios crypto fan tokens.

The CEO of the social e-commerce business Drop is Benichou. Benichou released pictures of the Nike concept stores he created with Midjourney using AI on LinkedIn.

“When you explore the intersecting potential of a brand as inspiring as Paris Saint-Germain and a tool as powerful as artificial intelligence, the possibilities for creation become infinite,” Benichou explained. “This initiative paves the way for a new territory of artistic and creative expression where art meets technology.”

Image: Wallpapers.com

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