July 21, 2024
NBA's Ball Brothers and Big Baller Brand Enter the Gaming World as Playable NFT Characters

NBA’s Ball Brothers and Big Baller Brand Enter the Gaming World as Playable NFT Characters

The NBA players LaMelo and Lonzo Ball and their family’s lifestyle company, Big Baller Brand (BBB), have signed a deal with the forthcoming battle royale shooter game StrayShot to be playable NFT characters in the game. This was revealed on Thursday by developer iBloxx Studios.

After the free-to-play game officially opens, further information on the playable LaMelo Ball and Lonzo Ball NFT characters will be made available, according to a statement. The PC game, formerly known as 0xBattleGround, is currently in open beta. StrayShot might be completely published as soon as December this year, according to iBloxx CEO Domenik Maier, although it will probably debut in February 2024.

According to Maier, the LaMelo and Lonzo character NFTs will dress in military-inspired garb in addition to BBB-branded clothing. According to the statement, the company also has plans to distribute authorized Ball NFTs outside of the game. None of the Ball NFTs have an official release date.

Along with his wife Tina Ball and youngest son LiAngelo Ball, who competes in the NBA G League, the players’ outspoken father and the founder and CEO of BBB, LaVar Ball, will also make an appearance as a game character.

“My boys and I will not only dominate the basketball court,” LaVar stated in a statement, “we will also dominate the battleground of StrayShot!”

LaMelo, a 22-year-old point guard for the Charlotte Hornets, was listed among the top 50 NBA players on ESPN this season. The 25-year-old Lonzo, who formerly played for the Los Angeles Lakers, is presently dealing with a knee ailment that will likely keep him off the court for the duration of the upcoming season.

Although their partnership may seem unexpected, the Ball brothers are avid gamers. LaMelo formerly played Halo on an Xbox system, while Lonzo enjoys playing video games like NBA 2K and the football game Madden from Electronic Arts.

StrayShot is leveraging the Ethereum scaling network SKALE for its blockchain transactions and will record “all major aspects of the game on-chain,” according to Jack O’Holleran, co-founder and CEO of SKALE Labs.

O’Holleran noted that all in-game objects, such as weapons, clothing, and unique playable characters in StrayShot, will be NFTs that are logged on-chain when players pick them up. However, he said that behind the scenes, in-game transactions take place in a way that does not call for players to sign in with their cryptocurrency wallets.

According to O’Holleran, users may earn NFTs in-game that they can subsequently sell, and the battle royale shooter will also include an ERC-20 token that can be acquired through competitions.

The BBB brand owned by the Ball family generated significant controversy in 2018 after it was claimed that the nonprofit Better Business Bureau had given it an “F” grade. However, the Bureau continues to include what it refers to as “a pattern of complaints” on its website, even if the brand now appears to have raised its ranking to a “C+” grade.

When Big Baller Brand was revived in 2020, LaVar Ball told Barstool Sports that it was “worth a billion.”

Image: Wallpapers.com

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