May 29, 2024
MoMA's Innovative NFT-Powered Art Campaign: Inspiring Creativity on the Blockchain
NFT

MoMA’s Innovative NFT-Powered Art Campaign: Inspiring Creativity on the Blockchain

This week, an interactive, NFT-supported digital campaign aimed at inspiring individuals to try out making art on the blockchain was unveiled by the Museum of Modern Art (MoMA).

Later this month, the show “MoMA Postcard” will make its premiere. It will enable users to transmit digital chain letters with 15 blank “stamps” to collaborators of their choice over the blockchain. Collectively, the 15 participants in a single postcard will construct a group artwork in which each participant’s “stamp” is exclusive to a certain topic.

“This is a chance to experiment with NFTs and blockchain technology in an approachable and creative way that we hope will inspire connections and conversations within the world of digital art,” the museum stated in a statement. On Tezos, NFTs are issued.

The MoMA asked 15 digital artists to work together on a set of the first postcards to be printed as part of the project, dubbed “First 15,” as a way to launch the initiative. Dmitri Cherniak, Casey Reas, Grant Yun, Anna Lucia, and Kim Asendorf were among the artists who contributed to these 15 cards, which were distributed digitally to all of the artists.

For instance, the Madrid-based creative team Operator, who took part in “First 15,” requested each participant to create a stamp that represented the “Number of Hearts You’ve Broken (Romantic Love or Not),” using “Black Pixels, White Background, Numeric Characters Only.”

Dmitri Cherniak asked the same group to just “create a pixel goose” after his generative digital artwork “The Goose” fetched a staggering $6.2 million at a Sotheby’s auction in June.

“Watching these first 15 cards fly around the world in real-time has driven home the fact that this is a global art movement, a decentralized residency or gallery where imagination is unbounded and ignited in some truly unprecedented ways,” Sasha Stiles, another participating artist, stated in a statement.

The MoMA, the second-most frequented museum of modern and contemporary art in the world, sold NFTs in the past in 2021 in collaboration with digital artist Refik Anadol, whose on-chain works were inspired by the museum’s archives. Visitors to the museum, where Anadol’s AI-driven digital artwork “Unsupervised” is presently on exhibit, may also get a free NFT claim from MoMA.

The declaration made on Tuesday, however, suggests a desire for a more sustained engagement with blockchain technology and the digital art ecosystem, one that is shared by an increasing number of significant art organizations.

The Musée d’Orsay launched a year-long cooperation with the Tezos Foundation last week to connect its collections and shows with blockchain-backed artworks and on-chain digital artists. A similar initiative is also underway at the Los Angeles County Museum of Art (LACMA), and as part of that cooperation, digital artists will soon be welcomed into the Orsay to produce NFTs inspired by the museum’s Impressionist and Post-Impressionist masterpieces.

The most well-known modern art museum in France, the Centre Pompidou, unveiled an exploration of art made on the blockchain earlier this year.

Image: Freepik

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