The Alliance of Motion Picture and Television Producers (AMPTP) has disclosed its proposal for actors and writers engaged in a strike on August 22. This proposal outlines standards for the entertainment sector concerning the utilization of artificial intelligence (AI) and the transparency of data. According to the suggested terms, generative AI would not be categorized as a writer, thereby disqualifying any materials produced by AI from being classified as literary or receiving intellectual protection.
Initially unveiled eleven days ago on August 11th, the initial proposal lacked substantial information about vital concerns raised by the striking parties. In addition to updates regarding AI-related subjects, the proposal addresses issues of data transparency. Prior to this proposal, writers had limited access to performance metrics related to their work.
The revised proposition would allow viewership data to be accessible to writers and presented in confidential quarterly reports. However, this data would currently encompass only metrics from subscription video on demand (SVOD) and not from advertising or transactional videos. “This increased transparency will enable the WGA to develop proposals to restructure the current SVOD residual regime in the future,” the AMPTP proposal suggests.
The proposal also guarantees that content created by generative AI will not impact matters of credit, rights, or compensation. While companies can employ AI-generated scripts as source material, any writer who modifies the script will be remunerated as though they were the original author. Furthermore, any studio or production company seeking a writer’s assistance in refining an AI-generated script would be obligated to disclose the script’s origin.
These recent developments emerged on the 114th day of the ongoing strike and represent the most recent advancements in AI integration by Hollywood studios. On May 3rd, these studios declined the Writers Guild of America’s request for a complete ban on AI in the writing process.
Other proposals have suggested that background performers undergo scanning, receive compensation for their initial workday, and subsequently relinquish companies’ rights to the scan, image, and likeness. These suggestions triggered a significant backlash from professionals within the entertainment industry.
Nevertheless, indications of major production companies embracing AI are evident, as platforms like Netflix have been seen advertising AI-related job positions with notably high salaries reaching up to $900,000.
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