April 19, 2024
Google Searches Favor 'AI' Over Bitcoin and Crypto In 2023

Google Searches Favor ‘AI’ Over Bitcoin and Crypto In 2023

Since the launch of ChatGPT in November last year, there has been a consistent surge in Google searches for “AI,” surpassing the interest in crypto-related terms, according to data from Google Trends.

Throughout 2020 and parts of 2022, searches for “Bitcoin” and occasionally “crypto” had overshadowed those for “AI.” However, a shift occurred around August 2022, and by November 2022, searches for “AI” began to dominate, establishing a widening gap from crypto-related terms.

In 2023, global search interest in “AI” significantly outpaced that of “crypto” or “Bitcoin,” receiving a Google Trends score of 91, while Bitcoin scored 22. Google assigns scores from 0 to 100 based on a topic’s proportion to total searches across all topics.

The shift in search trends may not be surprising given Bitcoin’s struggle against the tail-end of a bear market cycle that persisted through the latter half of 2021 and most of 2022. While Bitcoin has shown signs of recovery, starting the year at $16,900 and reaching $43,400 at the time of publication, it remains below its all-time high of $68,729 in November 2021.

Google Trends data reveals that Bitcoin garnered the most interest from countries including El Salvador, Nigeria, the Netherlands, Brazil, and Switzerland.

Conversely, artificial intelligence experienced a notable year with various developments, including concerns about job displacement, the emergence of AI-generated explicit content services, and excitement over new chatbots like ChatGPT, Google Bard, Meta AI, and GrokAI—launched by tech magnate Elon Musk.

Google Trends data highlights specific interest in AI from users in Vietnam, China, the Philippines, and Myanmar. Twitter user Autism Capital pointed out this trend on December 26, noting the disparity and suggesting that Bitcoin and crypto are relatively older points of interest compared to AI, implying that users may have extensively searched for crypto terms in prior years.

In July, AI also emerged as a preferred interest among job seekers, surpassing searches for “crypto jobs” four times over, following the launch of ChatGPT, according to analysis from crypto data aggregator CoinGecko.

Image by rawpixel.com on Freepik

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