July 21, 2024
Google Permits Ads For US Crypto Trusts With Updated Policy
Latest Cryptocurrency News

Google Permits Ads For US Crypto Trusts With Updated Policy

In a significant shift, Google has revised its cryptocurrency-related advertising policy, allowing U.S.-based crypto trusts to advertise on its platform starting in January. This change aligns with expectations of the potential approval of spot Bitcoin exchange-traded funds (ETFs) in the United States during the same month.

According to a policy change log dated December 6, Google specified that the update to its crypto and related products ad policy would come into effect on January 29, 2024. The amendment explicitly permits ads from advertisers offering Cryptocurrency Coin Trusts that target the U.S.

Certification is a prerequisite for potential crypto trust advertisers, involving compliance with local laws and meeting legal requirements. Advertisers must possess the necessary license from the relevant local authority. Google emphasized the global application of this policy, stressing the expectation for all advertisers to adhere to local laws wherever their ads are targeted.

However, the revised policy maintains restrictions, excluding ads for crypto or nonfungible token (NFT)-based gambling platforms, initial coin offerings (ICOs), decentralized finance protocols, and services offering trading signals. This development coincides with heightened anticipation in the crypto space regarding the approval of U.S. spot Bitcoin ETFs.

Bloomberg’s ETF analysts estimate a 90% probability of approval by January 10, 2024, with multiple pending applications possibly receiving approval simultaneously. With 13 Bitcoin ETF applicants, including industry giants like BlackRock, Grayscale, and Fidelity, meeting with the U.S. Securities and Exchange Commission to discuss technical details, the crypto community is optimistic about regulatory advancements.

The industry’s optimism is reflected in Bitcoin’s nearly 74% surge over the past 90 days, with analysts anticipating the possibility of a new all-time high in 2024.

Image by xvector on Freepik

Disclosure Statement: Miami Crypto does not take any external funding, or support to bring crypto news to the readers. We do not have any conflicts of interest while writing news stories on Miami Crypto.

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