March 27, 2024
Google Introduces Gemini AI to Boost Enterprises

Google Introduces Gemini AI to Boost Enterprises

On February 21, Google announced that it will leverage its “Gemini” AI models to power some of its artificial intelligence tools for businesses, introducing a more competitive pricing plan compared to Microsoft-backed OpenAI. The Alphabet unit had previously introduced “Duet AI in Workspace” in August, featuring AI assistants capable of various tasks like writing in Google Docs and drafting emails in Gmail, priced at $30 per user monthly for companies.

The renamed “Gemini for Google Workspace” provides comparable features at a lower cost: $20 and $30 per user monthly. This is in contrast to OpenAI, which charges individuals $20 monthly and companies starting at $25 per user for its suite, featuring GPT-4 and DALL·E.

Generative AI, considered a groundbreaking technology, is witnessing significant investments and customer interest for its ability to automate tasks and generate human-like responses. Microsoft, with its investment in ChatGPT-maker OpenAI, has gained an early advantage by swiftly integrating generative AI capabilities across its products, including enterprise productivity software and cloud services.

Google’s Gemini is now accessible to individual users in their personal Gmail, Docs, Slides, Sheets, and Meet apps through a subscription to Google One AI Premium. This service, offering additional storage and features in Gmail, Drive, and Photos, provides users with broader access to the capabilities of Gemini. For Google Workspace users, a standalone chat experience called “Chat with Gemini” is available, with the assurance that conversations within this tool will not be used for advertising purposes.

As companies race to deploy services based on generative AI, Google’s strategic move with Gemini aims to provide businesses with powerful and cost-effective AI tools, enhancing their productivity and competitiveness in the evolving technological landscape.

Photo by Brett Jordan

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