The Financial Conduct Authority (FCA), the regulatory body overseeing finances in the United Kingdom, has actively promoted its marketing regulations for cryptocurrency firms since their publication in June. To illustrate and convey these rules in a creative manner, the FCA has unveiled a pixelated Wild West cartoon on its website, resembling a minute-long video game animation, on December 13. This unique presentation, absent of a press release, is featured as a standalone entry on the publications page without accompanying captions or explanations.
In the cartoon, styled to emulate a video game, the FCA’s marketing rules are narrated while the animated protagonist, adorned with a cowboy hat, traverses the Wild West landscape on horseback. A depiction of cryptocurrency, symbolized as a golden coin, drops into a well in front of the cowboy investor. When the narrator emphasizes non-compliance with the FCA’s marketing rules, the animated character responds by posting a “Wanted” poster featuring a green snake with a small hat, symbolizing companies not adhering to the regulations.
Since the introduction of the new rules on June 8, the FCA has issued numerous warnings and reminders, extending technical deadlines from October 8 to January 8, 2024. Nevertheless, some market participants, including Marinade Finance, the largest decentralized finance (DeFi) protocol on the Solana blockchain, have announced their departure from the U.K. in response to these regulations.
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