One of the biggest airlines in the world’s parent company, Lufthansa Group, today announced the public rollout of a loyalty program based on NFT that awards participants with digital artifacts that can unlock further perks.
Every airline in the group, including Lufthansa, Austrian Airlines, Swiss International Air Lines, and others, is a member of the Uptrip reward program, which enables customers to acquire virtual trade cards whenever they fly with one of the airlines.
Themes for the cards include specific vacation spots, types of aeroplanes in each airline’s fleet, and even holidays.
Uptrip members can gain access to exclusive benefits on the airlines, such as cost-free in-flight Wi-Fi, free admission to airport lounges, redeemable airline miles, and more, by collecting all the cards required for specific themed collections. Additionally, Uptrip intends to provide a trade tool that will enable users to resolve any discrepancies in their inventories.
Created on Polygon, an Ethereum scaling network, Uptrip is a product of the Lufthansa Innovation Group. The company said that Uptrip had previously been soft-launched and examined by more than 20,000 users, who amassed an aggregate of over 200,000 digitally traded cards.
The 36 million people who have previously signed up for the standard Miles and More reward program run by the Lufthansa Group. The company is among the most recent to use Polygon, which enables transactions that are quicker and less expensive than those on Ethereum’s mainnet. While Nike, McDonald’s, Reddit, and Coca-Cola are also expanding on Polygon, Starbucks, for instance, has developed its own loyalty program with NFTs.
Image: Wallpapers.com
Disclosure Statement: Miami Crypto does not take any external funding, or support to bring crypto news to the readers. We do not have any conflicts of interest while writing news stories on Miami Crypto.