March 28, 2024

Empire State Building Launches Ambassador Program with Exclusive NFT Rewards

The iconic Empire State Building (ESB) has unveiled its groundbreaking Ambassador Program, inviting locals hosting guests in New York City and enthusiasts of the Observatory Experience to join a loyalty initiative like never before. According to the official press release, participants in the program will earn points for every ticket purchased through the ESB website for access to the 86th and 102nd Floor Observatories.

In a move that embraces the latest trends in digital collectibles, each new member of the Ambassador Program will be welcomed with a unique Empire State Building NFT upon sign-up. These Non-Fungible Tokens (NFTs) add a digital dimension to the experience and serve as exclusive mementos for program participants.

The excitement doesn’t stop there. Members of the Ambassador Program will have the opportunity to earn additional custom NFTs as they climb through the program’s tiers. Developed in collaboration with Uptop, these digital collectibles feature the silhouette of the “World’s Most Famous Building” set against an Art Deco backdrop, each in a tier-specific metallic tone.

The exclusive NFTs are more than just digital artwork; they unlock personalized rewards for program members, providing an added layer of value to the digital keepsakes. These unique collectibles will be securely stored on the blockchain in an easily accessible and user-friendly wallet, ensuring a hassle-free experience for participants.

For those who have already purchased tickets on or after February 1 and decide to join the Ambassador Program, points and the coveted new member NFT will be retroactively credited to their accounts. The loyalty program ensures that points and status acquired by members remain valid until redemption and do not have an expiration date.

The Empire State Building’s Ambassador Program is a pioneering initiative that not only enhances the experience for visitors but also brings the world of digital collectibles to the forefront of iconic landmarks. With the allure of exclusive NFTs and personalized rewards, the program aims to create a lasting connection between the “World’s Most Famous Building” and its admirers around the globe.

Photo by Andrea Piacquadio from Pexels

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