May 29, 2024
DoorDash Introduces AI-Powered Voice Ordering System to Boost Restaurant Sales
AI

DoorDash Introduces AI-Powered Voice Ordering System to Boost Restaurant Sales

Today, DoorDash announced the introduction of a voice ordering system driven by AI, claiming that it will help eateries boost sales by guaranteeing that all client calls are returned. Additionally, the AI technology will offer clients customized recommendations to increase the value of each order.

According to a blog post on the firm website, the technology mixes live agents and AI conversational bots in order to maximize phone order opportunities. The four objectives of the effort are to ease tedious in-store labour, deliver outstanding customer experiences, and streamline merchant onboarding.

Wendy’s disclosed that it had created an AI chatbot for its drive-thru using Google’s natural language processing tools. An eatery in Columbus, Ohio, served as the starting point for the Wendy’s bot pilot.

While Wendy’s action was a first for the industry, DoorDash is investing more heavily in the speech AI trend. 20% of clients still prefer placing takeaway orders over the phone, according to the company’s own 2023 Restaurant Online Ordering Trends Report. But DoorDash reports that eateries frequently miss out on these potential purchases since up to 50% of calls go unanswered during peak times.

“Supporting operators by capturing customer demand through investments in our voice product is one way we’re delivering more and enabling our partners to grow their business,” stated Rajat Shroff, Head of Product and Design at DoorDash.

The new solution from DoorDash is positioned as a win-win since it boosts restaurant income without compromising customer service. Order-taking will be handled by AI chatbots, allowing workers to concentrate on offering excellent in-store service. Customers benefit from personalized order recommendations and faster call response times.

There are worries about jobs being lost to AI as it becomes more commonplace in the food business. According to a recent Pew Research study, the majority of American workers are concerned about how AI may affect their employment. After all, there is no need for an employee to accept orders when a robot can do it for zero cost.

However according to DoorDash, its voice ordering innovation “further supports restaurant operations,” not replacing human workers.

Don’t be shocked if an artificially intelligent robot takes your phone order the next time you’re craving takeout. Oh no, it already does this. However, AI chatbots at least never experience bad days and are considerably kinder.

Image: Freepik

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