A recent survey reveals that Coinbase is the most impersonated brand by scammers in the crypto space. Among all U.S. crypto firms, Coinbase is the top target for phishing attacks. These attacks aim to trick investors into sending digital assets to impersonators’ wallets.
High Volume of Phishing Attacks
According to a Mailsuite report, Coinbase was fraudulently used in 416 reported phishing attacks over the past four years. The report, which analyzed over 1.14 million scams, found that over 249,000 incidents involved attackers impersonating a company or organization.

Coinbase, the world’s second-largest centralized cryptocurrency exchange (CEX), has over $1.8 billion in daily trading volume and a high trust score of 10/10. Despite its security measures, it remains a primary target for crypto scammers.

Comparison with Other Brands
While Coinbase is the most impersonated among crypto firms, other traditional finance and tech brands face higher impersonation rates. Bank of America was targeted in 645 phishing attempts, and Mastercard in 1,262.
Meta, Facebook’s parent company, was the most impersonated brand, appearing in 10,457 reported scam incidents over the past four years. Furthermore, the U.S. Internal Revenue Service was second, with 9,762 impersonation incidents.
Ongoing Challenges in Crypto Security
Moreover, crypto scams and exploits are a growing concern despite the industry’s maturation. Nearly $19 billion worth of crypto has been stolen over the past 13 years in 785 reported hacks and exploits. The largest single crypto theft was the 2019 Plus Token fraud, where attackers stole $2.9 billion worth of Bitcoin and Ether.
Overall, crypto hacks remain a significant hurdle to mainstream trust and adoption. In 2024, the first quarter saw $542.7 million worth of stolen funds, a 42% increase compared to the same period in 2023. This indicates that crypto hacks in 2024 could surpass those in 2023.
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