April 28, 2024
Coca-Cola Invests $1.1B in AI Experiment with Microsoft

Coca-Cola Invests $1.1B in AI Experiment with Microsoft

The Coca-Cola Company has entered a five-year agreement with Microsoft to collaborate on integrating generative artificial intelligence (AI) across its various business functions. The deal involves a significant commitment of $1.1 billion to leverage Microsoft Cloud’s generative AI and cloud capabilities.

The Coca-Cola Company and Microsoft announced a five-year strategic partnership to accelerate cloud and generative AI initiatives. Source: Microsoft

Exploring AI Use Cases

The partnership aims to explore innovative generative AI applications using Azure OpenAI Service and other technologies. Specifically, they will focus on developing AI solutions across different business areas. Additionally, they will experiment with Microsoft Copilot, an AI assistant within Microsoft 365, to enhance workplace productivity.

“Through our long-term partnership, we have made significant progress to accelerate system-wide AI Transformation across The Coca‑Cola Company and its network of independent bottlers worldwide.”

Implementation and Expansion

Coca-Cola has migrated all its applications to Microsoft Azure as part of the initiative. This move signifies the company’s commitment to harnessing AI to drive improvements in customer experiences, operational efficiency, and overall performance metrics. The collaboration builds upon their existing partnership, which began in 2020 with a $250 million agreement.

Microsoft’s Executive Vice President and Chief Commercial Officer, Judson Althoff, highlighted Coca-Cola’s current exploration of generative AI-powered digital assistants using Azure OpenAI Service. This reflects their ongoing efforts to embrace AI technologies for creating additional enterprise value.

On Microsoft’s end, there are plans for a significant investment in the United Kingdom to establish an AI hub. This initiative aims to advance AI language models and infrastructure development. Mustafa Suleyman, Microsoft’s AI executive vice president and CEO, emphasized the hub’s role in fostering collaboration with AI teams worldwide and partners like OpenAI. In a blog post, Suleyman said:

“There is an enormous pool of AI talent and expertise in the U.K., and Microsoft AI plans to make a significant, long-term investment in the region as we begin hiring the best AI scientists and engineers into this new AI hub.”

Photo by Donald Tong

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