March 27, 2024
Rising Concern: Celebrities Battle AI Deep Fake Scams

Rising Concern: Celebrities Battle AI Deep Fake Scams

The use of artificial intelligence (AI) to create convincing deep fakes has been a hot topic in Hollywood throughout 2023, with multiple celebrities expressing their concerns about this technology.

Tom Hanks was the first among them to spot an AI deep fake video featuring his image. He shared a screenshot of the video on his Instagram page on October 1, warning his followers to “beware” and clarifying that he had no involvement in its creation. This particular AI deep fake was designed to promote “some dental plan”..

Shortly after Hanks’ revelation, American broadcast journalist Gayle King found herself in a similar situation. An AI deep fake video of her had emerged, utilising a video she had recently made to promote her radio show. This manipulated video also endorsed a product that she disavowed, with King expressing her frustration at how her voice and image had been manipulated to make it appear as if she supported the product. She cautioned her audience not to be deceived by such deceptive tactics.

In solidarity, King received an outpouring of support from her followers who shared their concerns about the alarming nature of AI deep fakes.

YouTube personality MrBeast, also known as James Donaldson, joined the chorus on October 3 when he took to the social media platform X (formerly Twitter) to condemn an AI-generated deep fake featuring himself. In this case, MrBeast was seen promoting a scam related to winning an iPhone 15 Pro. He called upon social media platforms to address the growing threat of AI deep fakes.” Are social media platforms ready to handle the rise of AI deep fakes? This is a serious problem”

In the United States, there has been no official legislation established to deal with AI deep fakes, but lawmakers are considering regulations specifically for political deep fakes in the lead-up to the 2024 presidential election. Meanwhile, within the entertainment industry, Hollywood studios and actors are engaged in discussions about the use of AI in future productions. The Screen Actors Guild-American Federation of Television and Radio Artists, who have been on strike since the summer, have made AI a key issue in their negotiations. Studios have proposed that background performers be scanned and paid for only one day’s work, while relinquishing full ownership of the scans, images, and likenesses to the companies.

On a separate note, the Writer’s Guild strike, which persisted for some time, has reached an agreement regarding the use of AI in written materials within the entertainment industry.

Image by freepik

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