April 19, 2024
Casio Launches Virtual G-Shock: Extends into the Metaverse

Casio Launches Virtual G-Shock: Extends into the Metaverse

With the introduction of Virtual G-Shock, a blockchain-based “community co-creation” program in collaboration with Polygon Labs, the Japanese electronics giant Casio is extending the reach of its athletic G-Shock watch brand into the metaverse.

The first item on the roadmap is a set of 15,000 G-Shock Creator Pass NFTs that are free to mint and grant owners access to the program’s recently launched Discord channel. They can participate in a co-creation contest there to develop a different template for the passes. The community will vote to determine the winner.

With an early claim window open to users with a Casio ID from September 23–26 and a public mint scheduled for September 26–29, Casio will start releasing the NFTs this month on its official web page. The NFTs are going to be created on the Polygon scaling network for Ethereum.

“In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population,” stated Takahashi Oh, senior general manager of Casio’s timepiece division, in a statement.

Oh mentioned that Casio intends to bring its G-Shock watch line to the metaverse and engage with customers in digital spaces. The business claims to have delivered more than 100 million units since its 1983 launch. The NFT-driven effort aims to assist the neighbourhood in creating those wearable devices alongside the business.

“The co-creation of the Virtual G-Shock Project aims to increase the presence of the G-Shock brand in the virtual and Web3 worlds and to foster a culture of wearing watches in the virtual world.” Stated Oh

“For example, in a metaverse linked to the NFT, we would like to realize a world where many avatars wear wristwatches and G-Shocks, just like in the real world,” he added. “To realize this world, we would like to cultivate virtual fans through the co-creation project and increase the number of friends who will work together to create the future that Virtual G-Shock is aiming for.” Oh concluded.

Brands like Lacoste have lately started using Web3 loyalty programs that incorporate co-creation, and Tommy Hilfiger collaborated with DressX to host an AI design contest during Metaverse Fashion Week in March. Particularly, Polygon has drawn companies like Starbucks, Adidas, and Nike to expand their network.

Image: Freepik

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