April 19, 2024
Canva Unveils Magic Studio: AI-Powered Tools to Revolutionize Visual Content Creation
AI

Canva Unveils Magic Studio: AI-Powered Tools to Revolutionize Visual Content Creation

Popular digital design platform Canva debuted Magic Studio, an AI-powered toolkit intended to speed up the creation of visual content, in celebration of its tenth anniversary. The generative AI portion of Canva’s premium professional plan gains several capabilities thanks to Magic Studio, which was developed in conjunction with Runway AI.

A collection of generative AI tools called Magic Studio has been unveiled. These tools include Magic Switch, which converts designs into other formats and languages; Magic Media, which leverages Runway’s Gen-2 AI to turn words into images or videos; and Magic Design, which automates the production of movies and presentations.

The term “generative AI” describes software that enables users to produce graphics, text, and video by entering commands into an AI chatbot that gets its responses from a large language model (LLM).

Since OpenAI’s ChatGPT launched in November, IT investors have generously supported AI creators like Runway AI. Runway said in June that it had secured $141 million in a fundraising round that was coordinated by Google, Nvidia, and Salesforce.

Amazon, which is spending up to $4 billion in Claude AI developer Anthropic, and Microsoft, which has spent over $10 billion in ChatGPT inventor OpenAI, are two other companies making significant investments in generative AI.

“Starting today, the complete power of Gen-2 will be accessible directly in Canva with its new Magic Media app, providing direct access to the best AI video generation model for Canva’s 150 million monthly users,” Runway CEO Cristobal Valenzuela stated in a blog post.

Canva’s head of AI products, Danny Wu, claims that despite Magic Studio being a new product, the firm is not a pioneer in generative AI and is only enhancing what Canva has done from the beginning.

“We’ve been looking at AI for several years,” Wu stated. “For example, we’ve been building AI with Kaleido technology, a background remover that uses what people call generative AI nowadays, though we just called it machine learning back in the day.”

“We saw so many opportunities for AI technology to help our users design even easier and just make complex tasks more simple,” Wu later continued.

Canva, established in Australia and introduced in 2013, is a free-to-use platform that enables users to produce everything from video presentations to social network banners and content to YouTube thumbnails. Although the main platform is free, using its more sophisticated features, such as Magic Studio, requires a monthly membership.

Canva claims to have over 150 million users, but the firm is up against intense competition from makers of generative AI platforms like Nvidia and Adobe. In May, Adobe released Firefly, a generative AI tool. Users of the subscription-based ChatGPT Plus may now generate graphics in GPT-4 by following textual instructions, thanks to a Canva plugin that OpenAI installed in September.

Wu said Canva utilizes a three-pronged approach to AI, like developing proprietary models targeted at the design space, integrating “the best” available models to offer benefits in one place, and partnering with developers and partners like Runway for video. Wu did not provide specifics about the other models used in Canva’s new AI platform, though.

The threat and anxiety around AI-generated deepfakes have increased significantly over the past year as it become more commonplace. Wu claims that Canva has put up barriers to prevent the usage of its platform, which exacerbates this increasing issue.

“As part of our trust and safety [policies], we don’t allow our AI to generate images of popular or public figures or known persons as well as third-party intellectual property,” Wu explained. “[Magic Studio] also includes policies—unlike a lot of other AI tools—to not generate anything that is medically or politically related, just because we want to be ultra-conservative and focus more on the creative use cases.”

Along with Magic Studio, Canva also debuted the Canva Shield project today. This program offers a set of cutting-edge trust, safety, and privacy capabilities that make use of artificial intelligence. Canva Shield has features including sophisticated content moderation systems, adjustable AI privacy settings, and AI indemnification for qualified corporate customers.

Canva claims that over $200 million will be invested in artists in the upcoming years.

A generative AI tool that Getty Photos released last month and drew from its huge collection of owned and licensed photos was deemed “safe” for commercial usage. Like Wu and Canva, Getty Images asserts that it does not include any trademarks or images of well-known people that may be exploited to make profound fakes.

“The reason why we’re building Magic Studio and building AI is because it’s a really powerful way to help our users do tasks they never could have,” Wu concluded.

Image: Flickr

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