June 10, 2024
Apple AI Strategy Embraces the Big Picture
AI

Apple AI Strategy Embraces the Big Picture

Apple is set to announce a slew of AI features at its annual developer conference, joining the ranks of Google and Microsoft. This year, we’ve seen two main approaches to AI in mobile technology: “AI That’s Not Your Phone” and “AI That Does Random Stuff on Your Phone.”

Image: The Verge

The first category includes devices like the Rabbit R1 and the Humane AI Pin, small gadgets designed to make AI more useful by integrating it into simpler devices. Unfortunately, these attempts have not been successful. Both devices made grand promises to help us accomplish tasks without looking at our phone screens, but neither has delivered those promises.

Current State of AI on Phones

The current state of AI on our phones remains underwhelming. The “AI Doing Random Stuff on Your Phone” category includes Google’s generative AI tools like Magic Editor and Samsung Galaxy AI. These tools are currently more akin to party tricks, ranging in effectiveness from “kinda helpful” to “doesn’t really work” to “oh, dear GOD, no.” This is far from the bold new future of mobile computing that has been promised.

Microsoft has come the closest to introducing an AI feature that could save us time. At its developer conference last month, the company announced Recall for its new Copilot Plus PCs. This feature takes screenshots every few seconds of whatever you’re doing on your computer, allowing you to use AI to search for it later. While potentially very useful, it also raises significant security concerns, which might explain why it isn’t more widely available yet.

Apple’s AI Challenge and Opportunity

Today, it’s Apple’s turn to advocate for AI as our daily assistant, and the initial signals are promising. Some rumored features, like AI voice memo transcriptions and summaries, sound familiar, but recent reports hint at features with “broad appeal.” Siri is likely to be a key player in these new developments, potentially gaining the ability to perform tasks on your phone for you—something virtual assistants have been promising for the past decade.

Apple faces a significant challenge in making this vision a reality. The company reportedly lacks a blockbuster large language model (LLM) of its own, so it might partner with OpenAI. However, public trust in OpenAI is not at its peak, and Apple will need to balance its strong emphasis on privacy with the necessity of transferring data to the cloud. While Apple may have some clever privacy solutions, the AI era might compel it to rely more on third parties than it traditionally prefers.

Apple’s significant advantage is its control over both software and hardware. In theory, Google has this with its Pixel phones, but Android’s need to work for various manufacturers limits Google’s control. Google’s recent reorganization suggests it recognizes the advantage of hardware and software teams working closely together. However, Apple has a substantial head start here. Even if the new and improved Siri initially only works with Apple apps, that still covers many apps used daily by a large number of people.

Image by Anna from Pixabay

Disclosure Statement: Miami Crypto does not take any external funding, or support to bring crypto news to the readers. We do not have any conflicts of interest while writing news stories on Miami Crypto.

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