June 24, 2024
2024 AI Trends: Consumer Disapproval for AI Art, Enthusiasm Soars for Automated Shopping

2024 AI Trends: Consumer Disapproval for AI Art, Enthusiasm Soars for Automated Shopping

In a recent development that has stirred controversy within the gaming community, Wizards of the Coast, the publisher of Dungeons & Dragons and Magic: The Gathering, has found itself under scrutiny for its experimentation with artificial intelligence (AI)-generated art. Fans accused the company of passing off AI-generated art as human work in a recent Magic: The Gathering advertisement, prompting initial denials from Wizards of the Coast.

However, upon further reflection, the company admitted to the use of AI-generated art and shifted the blame onto a vendor. In a statement, Wizards of the Coast clarified, “It looks like some AI components that are now popping up in industry-standard tools like Photoshop crept into our marketing creative, even if a human did the work to create the overall image.” This incident follows a previous controversy where the company faced criticism for using AI to generate art for a Dungeons & Dragons sourcebook.

The reaction from fans on social media has been predominantly negative, highlighting the challenges that businesses face in honestly disclosing the use of AI-generated art. While AI-generated art has become increasingly prevalent on social media, the controversy surrounding Wizards of the Coast underscores the importance of transparent communication with consumers.

Meanwhile, IBM is taking a different approach in the realm of AI, focusing on consumer feedback in the retail sector. The tech giant conducted a survey involving over 20,000 global consumers, revealing widespread discontent with current retail experiences. The survey found that only 9% of respondents were satisfied with the in-store shopping experience, and only 14% expressed satisfaction with online shopping.


IBM’s survey showcased a significant appetite for AI solutions in retail, with over half of the respondents expressing excitement about the potential implementation of AI technologies such as virtual assistants. Furthermore, 80% of those who had not yet experienced AI-powered retail expressed eagerness to do so.

This disparity between the dissatisfaction with the current retail landscape and the enthusiasm for AI solutions highlights an opportunity for businesses to explore innovative technologies to enhance the overall shopping experience. As Wizards of the Coast navigates the fallout from its AI art-related controversy, IBM’s findings suggest that consumers are increasingly open to embracing AI-driven enhancements in various aspects of their lives, including the retail sector.

Image: Wallpapers.com

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